Cloud computing is becoming an increasingly large market, with ramifications throughout the world. As the demand for fast, relia-ble and accessible global networks is on the steady increase, there is also a pull towards establishing new high-quality infra-structure that can support the growth of the world wide web, and in particular, the cloud computing industry. Cloud computing is not a flavor of the week.  It is growing exponentially, because it can offer a certain value that has never been attainable before. On the side of the service providers, companies can seamlessly scale their services catering to a wide variety of consumers. Whether it’s a huge corporation seeking for cloud solutions or a small mom and pop business looking for cloud storage, they can help and sell services to the big fish and the small fry, since cloud services are absolutely scalable.

On the consumer’s end, the scalability means that they can buy the services they need, saving money and avoid unnecessary expenses. Cloud services also provide many other benefits, such as unified working environments, time saving and easy management, just to mention but a few. With such incredible premises, it is not surpris-ing that the industry is on the rise.

As cloud grows, physical infrastructures to sustain the global growth need to grow along with it.

In other words, if the cloud computing market is to be able to sustain the increasing demand for services, physical infrastructures need to be updated as quickly as possible in order to meet the increasing demand for high-quality cloud services from customers throughout the world.

Many of the world’s leading service providers in the cloud com-puting game are actually heavily investing in international expansion and infrastructures. For instance, Facebook and Microsoft, two of the biggest companies in the tech sphere, teamed up in order to facilitate open high-speed connectivity. Recently, the two companies, along with a wide range of international partners, set out to accomplish a remarkable goal and complete the works on a new underwater cable that connects North American with continental Europe.

This cable is great news for cloud computing service users, because it will certainly meet the increasing demands of this growing number and offer astonishing speeds of up to 160 terabits per second.

The cable is over 4,000 miles, and it crosses the Atlantic ocean. The current nickname, “Marea”, which translates into “tide” in Italian (and Spanish) is actually quite appropri-ate, given that the cable will bridge the oceanic gaps between two continents. The massive cable runs from the Atlantic coast of Virginia Beach, up to the northern shores of Spain, near the city of Bilbao.

Microsoft and Facebook share one mutual interest: improving global internet speeds so they can keep offering high-speed data transfers for their services.

According to an official statement from representatives of the project, “Marea aims to better meet the rapidly growing demand for Internet and cloud services in an increas-ingly connected world”.

This is only an example of how major companies are investing in new resources in order to sustain the expansion of the cloud computing markets, which requires speed and resources to cater to an increasingly demanding audience, as the market expands on a global scale.

In another situation, Facebook even teamed up with Google on yet another underwater optic fiber internet cable, which goes from Los Angeles to Hong Kong.  Even Google is investing in transpacific internet cables, such as connections from Japan to Oregon, and other extensive connections between Asia and Australia.

Amazon is not lagging behind. Recently, the company invested in its very first major submarine cable installation in the Pacific ocean, in order to improve its Amazon Web Services for users in Australia and New Zealand.

The purpose of such extensive and monumental networks of cables is to minimize latency between servers in different countries: businesses who depend on cloud computing services demand speed and accessibility without compromises.